While some eyes are on a high-profile wedding happening in Venice, Italy, JCPenney is inviting everyone else to celebrate a more relatable love story.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

On Saturday, June 28, high school sweethearts Estefany Gomez and Leonardo Rendon said “I do” on the canals of Venice, Calif. in an event put on by JCPenney for $10,000 — a stark contrast to the $55 ...

A man has been sentenced to prison for his involvement in an armed robbery at The Little Jewel on Pearl Street.

JCPenney offers a wide range of retail products, including clothing, jewelry, home goods and appliances. Since 1902, the company has aimed to provide diverse shopping options with a focus on value ...

Police are searching for two women suspected of thefts at jewelry and coin stores along the I-5 corridor. California Democrats stage internal war over Gavin Newsom's late push to build more housing ...

JCPenney is set to close a Texas warehouse and lay off nearly 300 employees this year. JCPenney announced in May it will permanently close its Alliance Supply Chain facility in Haslet, Texas ...

Dive Brief: JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a ...

As many as 296 employees are set to be laid off in two waves, JCPenney's WARN notice states: 42 employees face layoffs between Aug. 1-14 and 254 employees are set to be let go between Nov. 1-14.