By integrating legal ownership of physical advertising assets with passive revenue generation from DOOH campaigns, this project introduces a relatively untapped investment category to the Indian ...

A high-traffic DOOH screen in Vasai-Virar displays vibrant ads, symbolising how strategic digital billboards can turn capital into passive, secure monthly income in India's urban growth zones. Mumbai ...

CMOs' Charcha Kolkata 2025 Concludes on a High Note, Celebrates Visionary Marketing Leadership with MAA Awards ...

These guidelines can then be locally adapted based on geography, infrastructure, and civic priorities. DOOH's rapid rise The emergence of digital out-of-home (DOOH) advertising offers the industry a ...

The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the same as Q1 2024 at 65%. Outsmart, the ...

Times OOH considers itself an early adopter of technological changes, whether it’s DOOH, PDOOH, or Roadstar. While the industry, including Times OOH, is in an initial or exploratory phase regarding AI ...

Accenture Song CEO David Droga is stepping down on September 1 st. He’s been in the role for four years, having sold his agency, Droga5, to the consultancy for $475m in 2019. Droga will stay at the ...

Government, defence and other branches of the public sector offer a huge range of opportunities for AV suppliers – and a raft of challenges to match. Paul Bray finds out what it takes to serve those ...

From the retail store to the corporate HQ, digital signage is taking a more active role. It can adapt itself to the viewer, encourage them to interact, lead them on a journey, carry third-party ...