At first glance, they have it all: a piercing gaze, curves that are considered harmonious by society's standards, impeccable ...

Imma, produced by Aww Inc., is billed in press materials as a “virtual human, model and digital creator” and takes her name from the Japanese word for “now.” ...

Even manufactured storylines like these appear to resonate, the proof is in Imma's nearly 400,000 followers and numerous brand deals. "Gen Z's don't really care that she's virtual.

Imma, a virtual influencer with a pink-colored bob and nearly a million total followers on Instagram and TikTok, has recently begun appearing in Nomura’s advertisements for tax-free accounts ...