The meme talks about how every Christmas Eve the people of Iceland give each other books and read by the Christmas tree while drinking hot chocolate. And every year, I see American bookworms talk ...

In Iceland, the most popular Christmas gifts aren’t the latest iProducts or kitchen gadgets—they’re books. Each year, Iceland celebrates what’s known as Jólabókaflóðið: the annual ...

In Iceland, it’s a tradition — if a relatively new one — to give books as gifts to be opened on Christmas Eve. The practice is called jólabókaflóð (“Christmas book flood,” often ...