Newness is a difficult creature to tame. But advertising and marketing depend on their ability to do just that, to take on ...

Through immersive 360-degree rituals and interactive elements, Mangaldeep brought Maha Kumbh to devotees' screens. Here's a case study on how it happened.

Loveyapa, featuring Junaid Khan and Khushi Kapoor, explores modern love themes and has been praised for its engaging ...