With the right approach, you shouldn't have to pull and tug at your lashes, even when removing the most stubborn waterproof ...

From your eye colour to the overall finish, here's why you might consider a black mascara over a brown one and vice versa.

Ghost lashes refer to the barely-there, ultra-natural alternative to traditional mascara. Instead of bold, voluminous lashes, ...

It's an unconventional take on mascara, for sure, but experimentation and creativity are to be encouraged. We're especially fond of this trend because it allows people to use existing makeup products.

Hate waterproof mascara but still want long-lasting, smudge-proof lashes? Try these 19 tubing mascaras, which lengthen and add volume but are so easy to remove.

Bobbi Brown revealed her best mascara-applying tips in a recent video. She explained how to use mascara to make “eyes stand out.” She shared her “favorite” mascara: Jones Road’s The Mascara.

Mascara primer: If you’re looking to have some holy-wow lashes, use clear mascara to bulk up the eyelashes before applying mascara—just don’t forget to let it dry first.

Eyeliner or Mascara: How To Choose The Right One For You The battle between eyeliner vs mascara has long been a makeup world hot topic. Here, makeup artists weigh in on which you should be using.

How to Use Mascara as Eyeliner Instead of creating a cat eye with a traditional liner, he suggests dipping a small angled brush into a tube of mascara and using the lush pigment to draw a sharp line.