The cost of building an online store varies widely. If you have the skills and knowledge to create a website independently, you may be able to host an online store for less than $100 per year.

8. Tell the world Once your online store is up and running, you need to market it. The reason for this is that building a business through SEO is a key component in your long-term strategy.

Head to Online Store > Themes, where you’ll find free and paid themes. A theme controls how your store looks: layout, fonts, colors, etc. Think of it as the place where you set up your website.

Learn how Portland Razor Company built a thriving e-commerce business, even without initial savings. Get their expert advice on online store strategies and marketing.

If you’re looking to start an online store that sells dog leashes, for example, make sure “dog leashes” is a keyword you target. Use SEO tools to determine products people search for.