John Kador, author of the Effective Apology,was online to take your questions on the art of the apology. John Kador is an author, consultant, and speaker who acts as if every word is a moral choice.

But apologies work. Research shows that people feel better and are more likely to cooperate again with someone who wronged them if the person apologised. One way to make an apology more persuasive is ...

One way to make an apology more persuasive is to make it more costly. When apologisers are willing to incur a cost in the form of spending money, effort, or time, their apology is better received.