Raja Walia is the Founder and CEO of GNW Consulting.

If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

Google’s retail head of measurement, Darragh Daunt, reveals how effective measurement can be a retailer’s ultimate secret ...

The average person sees thousands of marketing messages per day. The brain has to filter out noise. Bold brands don't just get no ...

Consumer trust in insurance is eroding. Affinity insurance models can offer a relationship-based alternative. Tips on how to ...

Kevin De Bruyne, Myles Lewis-Skelly and Ben White are among the top players using a data company to give them an edge in ...

The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.

Digital PR is an essential part of any serious ecommerce marketing strategy, and brands should focus on building targeted ...

The make playoff and miss playoffs markets are some of the more interesting NFL futures betting angles each year. While bets on the Super Bowl, ...

It’s a familiar story: your campaign’s getting clicks, your products are catching eyes, and shoppers are browsing like never ...

In a scene worthy of satire, Democratic elites — so-called limousine liberals — are also holding meetings at luxury hotels to ...