The intentions of the subjects are unclear; the process is not transparent; and regional developments are quite uncertain and ...

The authors also present a conceptual framework with testable research propositions toward IMC theory development. Finally, a discussion of implications for academics and practitioners is provided, ...

Whenever we mull over what film to watch on Netflix, or deliberate between different products on an e-commerce platform, the ...

The foundation of any sensemaking classroom is creating an environment where students feel safe to share incomplete or ...

Stand out in GovCon with AI-powered proposal outlines that save time, boost strategy and help you win more government ...

The brands that will lead in 2025 and beyond are those that create content not just for people but for the machines that ...

One of the bills orders the Oregon Public Utility Commission to create a regulatory framework for private and community-owned microgrids. It also orders regulators to establish rules for buildings ...

The startup, which sources say is raising at a $1.1 billion valuation, helps developers at companies like Klarna and Rippling use off-the-shelf AI models to create new applications.

After months of stalemate, glimmers of hope have emerged for consensus on a new plan to manage the shrinking Colorado River.

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

A conceptual framework is developed to analyze and evaluate business response patterns under different temporal and sociocultural conditions. Corporate responses are classified along three dimensions: ...

Setting financial goals is key to long-term stability. Learn how to set, prioritize, and achieve short-, mid-, and long-term goals for a secure future.