But with so many fonts to choose from – even if you only stick to free fonts – it can sometimes feel overwhelming. If so, one good place to start is deciding between serif vs sans-serif fonts.

These fonts typically work best for printed materials. Sans serif fonts, on the other hand, are easier to read on a screen. Sans serif fonts include Arial, Verdana, and Helvetica.

A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster. The right font says so much about your brand, an infographic ...

I’m possessive about a handful of other fonts in the same way. Sometimes a font’s established use really gets in the way of my wanting to use it and makes it frustrating. A good example is Gotham.