Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Customers have been flocking to social media to share their excitement over Primark's 'cute' range they didn't know existed ...

Primark customers have been raving about an £18 backpack that's "ideal for hand luggage". The quilted bag, available in black, beige, or leopard print, has received rave reviews after Primark ...

Many were unaware of Primark's stationery collection, which might be the best-kept secret among enthusiasts. In good news for bargain hunters, Emma Jayne, known as @Emjayneee on TikTok, let stationery ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Kylie Jenner threw the ultimate Hello Kitty and “Minions”-themed parties for her kids’ back-to-back birthdays. The Khy founder took to her Instagram Story Friday to give fans a glimpse into ...

Hello Kitty Island Adventure is a lot like Animal Crossing: New Horizons, especially in the way that they have a Nature Preserve just like the Museum in the beloved Nintendo Switch game.

When you first start out in Hello Kitty Island Adventure, Fast Travel is not available. After exploring the island for a little while, meeting some iconic and familiar Sanrio characters ...

Her work has previously appeared at NPR, Wired, and The Verge. You can time travel in Hello Kitty Island Adventure, and while it’s one way to supercharge your playthrough, doing so comes with ...

Zoë Hannah is the games editor at Polygon, where she covers mobile games, Zelda, and indie games. She has about a decade of experience in journalism. When it comes to Sanrio fanservice, though ...

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