Pickle-lovers, fear not: The tiny gherkin will remain on other Heinz products, including mustard, vinegar and chili sauce. "It is a part of our company heritage," Geoffrey said. In testing ...

Noel Geoffrey, who led the Heinz ketchup division from 2008 to 2011, said 57 was “like a good luck charm” at the company. The telephone number for the main switchboard at its previous ...

The three-minute video, which has been sliced into ad-friendly segments, told the story of bean-loving Geoff, a boy who eventually became head of innovation at Heinz. Along the way he developed ...

Heinz Baked Beanz in Australia executed a multi-channel integrated communications strategy to promote the new sizes of its traditional cans. There is one consumer truth that is universal in the FMCG ...

AI campaign reinforced strength of the Heinz Ketchup brand Speaking via live ... Rethink’s creative directors Zachary Bautista and Geoff Baillie shared their story about using early AI software ...