The luxury group has collaborated with virtual shop 10KTF to create the “10KTF Gucci Grail” project, a new NFT initiative that is taking place in the brand’s experimental space Vault.

For the uninitiated, Vault is Gucci’s experimental concept store that stocks both vintage items and pieces by up-and-coming designers.

Gucci Does Summer with Rowing Blazers, Vans and More — These Are the Top Collab Pieces to Shop The Italian luxury house has tapped eight global brands for its Gucci Vault concept store ...

Gucci has acquired $25,000 worth of RARE tokens to join the SuperRareDAO. With its buy-in, Gucci is launching the “Vault Art Space,” an exhibition that will include a selection of NFT artworks ...

Vintage Gucci bags are displayed inside the new on-line concept store, called Gucci Vault, featuring refurbished vintage Gucci pieces and collections by young designers. The project was presented ...

According to its about page, “Vault is many different things at once: a time machine, an archive, a library, a laboratory, and a meeting place”. Much of the platform is dedicated to the stories behind ...

High fashion meets cool street style with the 15-piece summer capsule collection. Rowing Blazers x Gucci Vault has the styles you need for this season and beyond, from shorts to blazers.

Gucci Vault Land is created to allow players to experience Vault at 360° through a "play-to-know" narrative that articulates what at first seems indescribable.

The store will also serve as home to Vault ’s Gucci Continuum, a program that invites artists and designers to repurpose past Gucci pieces and deadstock fabrics and use them in their future designs.

In March, Gucci debuted the Gucci Vault, a digital store representing “Gucci’s presence in the metaverse,” which it plans to use to sell digital assets alongside real-life clothing.