The DOJ argues Google used a suite of ad tech products, particularly Doubleclick For Publishers (DFP) and the AdX exchange, to strong-arm site owners and advertisers. Google counters that it faces ...
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Google antitrust trial over online ad empire draws to a closeGoogle owns the biggest ad server, the technology tool used by publishers to sell the space on their sites, which is known as DFP. It also runs the main tool used by advertisers to buy the space ...
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