But what truly will define Generation Alpha is still to be determined. After all, most of them aren’t even born yet and plenty more still have to learn their ABCs.

Gen Beta: 2025-2039 Gen Alpha: 2010-2024 Gen Z: 1997-2009 Millennials: 1981-1996 Generation X: 1965-1980 Boomers: 1946-1964 The Silent Generation: 1928-1945 ...

Gen Alpha’s anxiety is rising fast—and it’s not just because of screens. Discover the hidden culprit and how we can raise stronger, more resilient kids in a tech-filled world.

Generation Beta, or Gen Beta for short, will be born from 2025 to 2039, according to Australian trends and demographic analysis company McCrindle, which also coined the previous cohort Gen Alpha ...

Born after 2010, the children of Generation Alpha carry an immense technological, social, and environmental legacy on their shoulders. We imagine them to be ultra-connected, lulled by artificial ...

A recent study from Morning Consult found that nearly 75% of parents to Gen Alpha offspring reported their children informed at least some of the family’s grocery and toy purchases; more than 45 ...

These Generation Alpha kids have not even hit adulthood yet. They are 15 years old at their oldest, so we don’t know if there is anything very different about them as adults.

Generation Alpha, Gen A, The COVID Generation: Whatever you call them, and only time will tell, a new cohort of kids have arrived and already their distinct personality traits are forming. By ...

Gen Alpha now spends 3.5 fewer hours per week on screens for entertainment or relaxation compared with Gen Z. Instead, they’re dedicating about a fifth (20.3%) of their screen time to their ...