Behind Cadillac’s first campaign with 72andSunny and its approach to EV marketing
As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on something revealed during research—Cadillac drivers own swimming pools at a ...
GM says its EV business has become ‘variable profit positive’— but experts say the automaker is still a ways out before it starts making money on electric cars
In the last quarter of 2024, General Motors said it had become “variable profit positive” for the first time for its electric ...
How GM Topped Tesla To Become One Of The Fastest-Growing U.S. EV Makers
The Detroit carmaker is creating a domestic supply base to make EVs cheaper and profitable aided by Kurt Kelty, who landed ...
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GM backs innovative startup with revolutionary proposal to boost safety in EV battery production: 'A force multiplier'
This is a tremendous one-two punch. GM backs innovative startup with revolutionary proposal to boost safety in EV battery ...
General Motors' Turnaround On Track Despite EV Roadblocks – Analysts Say
GM reports strong Q4 earnings despite EV hurdles; analysts remain optimistic about long-term growth and turnaround potential.
GM Earnings: Tariff Uncertainty Punishes Stock Despite Strong 2025 Guidance
We think GM’s stock falling so much is a market overreaction.
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General Motors Beats Q4 Expectations Despite Challenging Quarter
Despite facing a challenging fourth quarter in 2024, General Motors managed to achieve an EBIT-adjusted of $2.5 billion.
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Motor Mouth: The state of the auto industry 2025
That’s the percentage of all of Tesla’s automotive profits that came from the sale of regulatory credits in the first nine ...
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Weekly roundup: Trump’s policy agenda, Potential TikTok buyers, UAW wins Stellantis deal
Trump unveiled a sweeping policy agenda with executive actions on day one of the second term. Trump suggests Musk and Ellison ...