Behind Cadillac’s first campaign with 72andSunny and its approach to EV marketing
As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on something revealed during research—Cadillac drivers own swimming pools at a ...
GM says its EV business has become ‘variable profit positive’— but experts say the automaker is still a ways out before it starts making money on electric cars
In the last quarter of 2024, General Motors said it had become “variable profit positive” for the first time for its electric ...
How GM Topped Tesla To Become One Of The Fastest-Growing U.S. EV Makers
The Detroit carmaker is creating a domestic supply base to make EVs cheaper and profitable aided by Kurt Kelty, who landed ...