In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

Luka Doncic’s Lakers debut has the basketball world talking. That includes its corporate sponsors — namely, Gatorade.

Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

The tradition of dousing the Super Bowl's winning coach in Gatorade dates back to the mid-1980s. Here's everything to know ...

The proverbial cherry on top comes with the Gatorade shower. When the game has finally been decided, tradition has dictated that the winning team dump whatever is in the Gatorade tub on their head ...

Yellow/green was the color of the Gatorade Shower at Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. The Chiefs used purple when they won the previous two years. Let’s ...

Gatorade, too, felt compelled to celebrate Doncic’s Lakers debut. The beverage brand looked to one of Los Angeles’ most iconic landmarks to do so: the Hollywood Sign. In the 15-second clip ...