If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton first entered the world of motorsport when it debuted a Trophy Trunk for the Monaco Grand Prix in 2021,

Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed masterpieces, just announced a groundbreaking 10-year partnership with Formula 1®, marking one of the most significant fashion-meets-motorsport collaborations in recent history.

Louis Vuitton and Formula One have signed an enprecedented deal with the luxury Maison signing on for the Australian Grand Prix.

Luxury fashion house Louis Vuitton has joined Formula One as global partner and the title partner of the 2025 season opener Australian Grand Prix, F1 said in a statement on Thursday. This year's race in Melbourne on March 16 will be officially named Louis Vuitton Australian Grand Prix.

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.

This comes as part of an overall, wider tie-up between F1 and LVMH, which was announced in early October and runs through 2034. Louis Vuitton has also become an official F1 partne