The logo is meant to mark F1’s new identity and echo the shape of a Formula 1 car with its flat and low-ground aesthetic. Spearheading the overhaul is Ellie Norman, the first ever Formula 1 ...

“I liked the old one better.” The new logo is part of a wider plan by Liberty Media to make F1 more exciting – and to improve the sport’s branding, marketing and digital platforms.

Revealed today in the off-season between the 2017 and 2018 world championship seasons, the new logo aims to represent a new era at the pinnacle of motor racing. And while it may take some getting ...

News Formula 1 to Reveal New Logo on Abu Dhabi Grand Prix Podium The current logo has been around since 1994. Caleb Jacobs Published Nov 24, 2017 6:04 PM EST ...

John Malone's Liberty Media has agreed to pay $4.4 billion to acquire the Formula One racing circuit for an enterprise value of $8 billion.