With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.

The drink was first introduced by Coca Cola in 1982 ... it was a massive feature of diet culture. As an example, an ad from 1995 ad read: “Can help slimming or weight control only as part ...

The Strathmore brand has struggled to compete in recent years, and we believe we have now reached a point where the Forfar site is no longer sustainable” ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Deloitte, PwC and KPMG have launched a scathing attack on the Internal Revenue Service, which they accused of “a pattern of ...

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.

It was a private rebellion against World Book Day. Despairing that in some corners of this nation it’s suggested that you might look at a book once a year and, at vast expense, dress up your kid as a ...