Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Google’s new ‘G’ logo appeared on stage during the I/O 2025 keynote, and is now live in more apps and the web.

Google I/O’s big focus was, obviously, on AI, but Android 16 was also a big part of the event thanks to the release of the first QPR1 beta with the Material 3 Expressive redesign. What do you ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

The new logo embodies this direction. Inspired by a “code of intelligence”, it features a smart palette of hyper cobalt, electric fern and lush mint, balanced with black to evoke precision and ...

After all, it’s representative of the brand and serves as an identifying mark at a passing glance. A logo redesign must also be immediately recognizable and leave a lasting impression. More recently, ...

The unveiling of the revamped logo, which combines vibrant blue and orange hues ... and digital platforms. EtihadWE’s decision to redesign its corporate identity comes at a time when the utility ...

Batman has a new logo and it’s a dead ringer for Super Mario Bros’s thwomps. We’re sure buckets of money went into this redesign, but all we can see when we look at it is the infamous Mario ...

There are no fixed rules. However, as a general guideline, allocate around 4-5% of gross annual sales to branding initiatives like a logo redesign. Crowdsourcing through design contest sites can seem ...