It has identified which brand mascots are most popular online, and the results are... surprising. Top of the results are Snap, Crackle and Pop, from Rice Krispies, which seems wild. The Rice ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

Mascot Hoosier The Bison doesn’t end or threaten any existing Indiana traditions, so he should be able to fit in something a ...

It has identified which brand mascots are most popular online, and the results are... surprising. Top of the results are Snap, Crackle and Pop, from Rice Krispies, which seems wild. The Rice ...

Reports of Rowdy the Roadrunner's demise were premature. The feisty chapparal bird has job security, even as the school ...

Every year, the Reader’s Digest ‘Trusted Brands’ survey gives us a fascinating snapshot of which companies have truly earned ...

The post Why Ellie the Elephant Is the WNBA’s Most Talked-About Mascot appeared first on 21Ninety.

In the unpredictable wilds of crypto, meme coins have once again stunned the markets. From their roots as jokes to becoming ...

Portland’s new pre-professional soccer team, the Portland Bangers, is a day away from its inaugural season and just revealed ...

“Beloved traditions such as UTSA’s Roadrunner spirit and mascot ... an outline of the Alamo facade on top. The new logo design was developed by the brand agency Prophet, which has an office ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...