The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

Budget 2025 focuses on boosting consumption by providing tax breaks to the middle class—a welcome relief for the sector and ...

While aspirational urban consumers had started switching to D2C brands, there was a shift to premium offerings of regional brands in semi-urban, rural areas ...

Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at ...

Even as consumer demand remains sluggish, FMCG companies are set to hike prices again in 2025, as raw material and input costs are rising and margins are shrinking. With no immediate relief in sight ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

FMCG companies are expanding their network as they look to capture the smaller markets to cash in on opportunity where ...

Patanjali faces multiple legal and regulatory challenges, from FSSAI recalls to misleading health claims and lawsuits from competitors. How these controversies could reshape the brand’s future in ...

All are competing to get a glance, at Maha Kumbh, Banners and billboards line the pathways, showcasing products to a sea of ...

Consumer goods firms like Parle Products, HUL and ITC are creating exclusive product packs for quick commerce platforms to protect kirana stores and cater to changing shopping habits. These packs ...

Consumer goods firms like Parle Products, HUL and ITC are creating exclusive product packs for quick commerce platforms to protect kirana stores and cater to changing shopping habits. These packs are ...