Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...

Budget 2025 focuses on boosting consumption by providing tax breaks to the middle class—a welcome relief for the sector and ...

Fentimans has announced a new strategic marketing collaboration, coinciding with its 120th birthday. The Hexham-based premium soft drinks brand has appointed FMCG marketing consultancy Big Black Door ...

This shift reflects a healthier society, with rising income levels leading to an increase in the consumption of vegetables, ...

The near term outlook remains tough with consumption expected to moderate and EBITDA expected at the lower end of its 23-24 ...

FMCG giants like ITC, Nestle, Amul, and Dabur are expanding their e-commerce platforms across cities, offering up to 30 per cent discounts, aiming to boost customer base and direct sales ...

Social media ads targeted at Maha Kumbh pilgrims are estimated to cost 20-40 percent higher than standard rates in non-peak ...

While aspirational urban consumers had started switching to D2C brands, there was a shift to premium offerings of regional brands in semi-urban, rural areas ...

The stock exchanges are open today, February 1, for a special trade session as the Finance Minister Nirmala Sitharaman will ...

Typhoon Yagi, which struck northern Vietnam in September 2024, has significantly affected consumer purchasing behavior in the region, with lasting implications expected for the upcoming Vietnamese New ...