Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

She comes together with Marc Knuff, global director for retail at GfK, to discuss the five driving forces of consumer behaviour that are shaping the FMCG industry. Read GfK’s full whitepaper to ...

Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and ...

FMCG companies are expanding into rural areas where consumption is growing faster than in urban areas, driven by higher household incomes from good monsoons. Firms like ITC and Zydus Wellness are ...

Premium North East soft drinks brand Fentimans has announced a new strategic marketing collaboration with Big Black Door, coinciding with its 120th birthday this year.

Men's grooming startups offer premium, tailored solutions, capturing market share and attracting significant funding in the ...

New Delhi: Fast-moving consumer goods (FMCG) companies are grappling with inflation, rising input costs, and pricing pressures, leading to shrinking gross margins and flat-to-modest operating ...

Several FMCG makers are likely to log a low single-digit rise in their revenue, returning to the cycle of value-driven growth. One of the reasons could be that a number of companies have opted for ...

allowing companies to reinvest in marketing and promotions. E-commerce Growth: The increasing popularity of online shopping offers opportunities for FMCG brands to expand their reach through e ...