Andy Viall, head of marketing at Extreme Sports Channel, said, “We are thrilled to be one of the first to broadcast sports content live with interactive audience polling via the Xbox.” ...

"I felt an extreme sense of excitement at just being able to try something new, especially something that pushed me as a person." Rock climbing is just one sport fueling the adventure economy ...

Extreme sports, such as snowboarding and mountain climbing, are gaining popularity all over the world. While these activities provide a sense of excitement, they can result in life-threatening ...

Sports media companies are also adding user polling into the content experience to provide the double benefit of greater user engagement and a chance to learn more about their audience needs. Andy ...