How people evaluate odors does not depend entirely on the odorant itself—context influences perception. A research team from ...

Optical illusions like the Rubin Vase offer a glimpse into how your brain makes sense of the world. By exploring these visual ...

A moving flame illusion hides a Pokémon. Pause the video at just the right moment to spot it. This visual trick is a fun ...

Can you picture an apple in your mind? Do you know some people cannot do that? Let's explore the hidden diversity of inner ...

In an effort to better educate patients and empower them to take the next step toward visual freedom, Brinton Vision has released a new, comprehensive Vision Correction Comparison Chart. The chart ...

A new study reveals that children’s ability to understand emotions develops through a cognitive shift between ages 5 and 10.

See for yourself at London’s Design Museum. Many years ago, some kind soul wove a pair of sandals for a horse. We will never ...

Does "attractiveness" mean the same thing to everyone? New research explores how autistic traits shape preferences for ...

So there is an animal hidden in this geometrical radial optical illusion. This optical illusion is a test of your peripheral ...

For University of Montana marketing researcher Jesse King, commercials – namely pharmaceutical advertisements – are intensely ...

When Galina Semenova moved from Russia to San Diego 12 years ago, she never imagined her camera would become a tool for healing.