Visual rhetoric is the analysis and creation of everything from the arrangements of elements on a page to the fonts you use to pictures. Especially in our media-based world, the power of visual ...

Multimodal argumentation and visual rhetoric encompass an emergent field that explores how diverse communicative modes—including images, diagrams and other visual representations—contribute to ...

Virtually every campaign relies on visual media, including things like mailers and infographics that can explain desired policy positions and make a compelling case to your target audience.

A new theoretical framework for the study of images is advanced in which advertising images are a sophisticated form of visual rhetoric. The process of consumer response implied by the new framework ...