Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Meghan Markle renamed her lifestyle brand from American Riviera Orchard to As Ever in February. The Duchess of Sussex ...

General Motors has long portrayed itself as a company of brands. It’s one where buyers start with an entry-level Chevrolet and work their way up through Cadillac. And for many longtime ...

As well as Trailer 2, Rockstar has released 70 brand new screenshots showcasing the characters and places of Grand Theft Auto VI. These high quality images show off characters such as Jason Duval ...

Amazon has unveiled a new logo for the first time in 20 years. The images are courtesy of Amazon.com "As Amazon scaled at extraordinary speed, the brand system sometimes struggled to deliver ...

E-Cells, an e-bike brand in the US known for its all-wheel-drive fat tire e-bikes with extremely high performance, has announced that it is terminating operations and closing its doors.

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New ...