American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with ...

Formula 1 announces a groundbreaking partnership with PepsiCo that will see Gatorade nab naming rights to sprint races.

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Edwardsville tennis coach Dave Lipe is budgeting more for food for this year’s Class 2A state tournament, and that’s good ...

PepsiCo and Monster battle for energy drink supremacy. Is scale or specialization the winning formula? The market's verdict ...

PepsiCo becomes the Official Formula 1 partner. The agreement includes highlighting food and beverages across the PepsiCo ...

As the voice behind Gatorade's latest ad campaign, Lose More, Win More, Kendrick Lamar narrates the sports-centric ad, opening with a question: As Gatorade's history with the 1965 University of ...

Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the ...