In terms of reach, DOOH ads are a step forward. In many cases, they are visible to multiple people at the same time, especially when displayed in locations with high traffic (shopping malls ...

The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.

Kenvue-owned skincare brand, NEUTROGENA® UK & Ireland, has announced a new partnership with leading actor, skincare ...

"DOOH at mom-and-pop shops is a game-changer ... but likes and shares don't guarantee foot traffic to retail stores. Until we close this loop, digital success remains a mystery for retailers." ...

JCDecaux and VIOOH combined forces to leverage programmatic DOOH, using strategically placed billboards and high-traffic shopping malls across Mexico City. This method allowed for real-time ...

Brands like Pepsi and Coca-Cola have successfully used AR at touch points such as metro stations and malls to create immersive consumer experiences. Such technologies enhance the effectiveness of DOOH ...

Neutrogena® UK & Ireland has announced a new partnership with actor and skincare enthusiast Nicola Coughlan. The partnership ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

An AI-powered AdTech company, Retinaad, has unveiled Artificial Intelligence (AI) solutions to address age long problems ...

The 54th edition of Media Expo Mumbai is set to take place from 10-12 April 2025, at the Bombay Exhibition Centre, Mumbai.