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Ms. Hao is the author of “Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI.” On his second day in office this year, President Trump underscored his unequivocal support for the tech ...

Mobile digital billboard firm FLO Advertising is using Hypervsn’s rotor-based LED displays in a truck concept that will be rolled out to other cities in the US. The world’s “first 3D holographic ...

The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way of planning OOH.

The Warzone Season 4 roadmap is out, and it features a host of content, including a new POI on Verdansk, weapons, Perks, LTMs, and much more. The Season 4 update for Warzone is packed with ...

The long-term agreement will see the London venue’s artist-led shows presented across Culturespaces’ network of immersive projection venues throughout Europe. London venue for experiential ...

This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments is the key to driving impact. With advertisers increasingly ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector. / Dooh.com and Coca-Cola ...

Six months after its launch, this technology, which activates DOOH campaigns based on flight arrivals or departures, has proven effective in reaching both national and international audiences within ...

Amazon India recently launched a DOOH campaign to promote the new Samsung Galaxy M06 smartphone. The campaign featured a 3D anamorphic display at Garuda Mall in Bengaluru, one of the city’s busiest ...