The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way of planning OOH.

According to the monitoring agency, the quake hit at 11:06 p.m. Philippines time, striking off the coast of PNG at a depth of 53 kilometers.

Dr. Kishti Sen, ANZ International Economist for PNG and the Pacific, has emphasized the importance of Papua New Guinea diversifying its export markets. In an interview with Post Courier Online this ...

This shift is especially crucial in Digital Out-of-Home (DOOH) advertising, where capturing consumer interest in real-world environments is the key to driving impact. With advertisers increasingly ...

Six months after its launch, this technology, which activates DOOH campaigns based on flight arrivals or departures, has proven effective in reaching both national and international audiences within ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector. / Dooh.com and Coca-Cola ...

Papua New Guinea’s state-owned mining company will pay at least $60 million to ASX-listed Kingston Resources for control of a major gold development and exploration project in the Solomon Sea.

Amazon India recently launched a DOOH campaign to promote the new Samsung Galaxy M06 smartphone. The campaign featured a 3D anamorphic display at Garuda Mall in Bengaluru, one of the city’s busiest ...

An ethnic clash in Waigani, a suburb in Papua New Guinea’s capital Port Moresby, has left five people dead and the local market in ruins following a blaze that tore through the area. According to ...

Organized by the NCD Government, the event showcased PNG’s diverse cultures alongside international exchange. Notably, three elaborate Chinese-themed floats, meticulously organized by the China–Papua ...