While DOOH provides both marketers and publishers ... and advertisements featuring lemonades when the weather gets hot. Or, for example, a campaign may be adjusted to the time of the day so ...

For example, CPG brands may find value in at-store inventory, automotive brands with screens in parking lots full of drivers, and apparel brands with locations at shopping malls. Bring customer data ...

Here are four key benefits of DOOH, along with real-world examples that showcase its true impact on business objectives for brands. 1.) Target audiences, not just locations Historically ...

Alcorn pointed out that campaign analysis is only as strong as the data it receives. “Your campaign analysis is only as good ...

A great example is Magners’ ‘Secret Orchard’ campaign, which used geo-targeted DOOH ads tailored to each event city, optimizing screen selection in high-indexing locations, and integrating m ...

Niall Sallam, Founder & Chief Executive Officer at Elevision talks to Communicate about Digital Out Of Home, AI, misaligned expectations and no magic bullets.

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence ...

For example, the World Federation of Advertisers ... while maintaining effective targeting and engagement. In the case of DOOH screens, consider using brightness management systems that reduce ...

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...

Digital out-of-home (DOOH) has always been a powerful awareness driver, but its real impact and ROI are harder to quantify. Vicinity Media is changing that with a world first innovation.

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France.