News

The trio’s class action lawsuit, which seeks $5 million in damages, claims that Diageo falsely labeled bottles of Casamigos ...
Por Amor: An Immersive Tasting Experience gave guests a glimpse into the story behind Don Julio González and his aged expressions of tequila.
In a margarita-loving town like New York, we'd never say no to free tequila, especially when said tequila is being served at a cool new exhibition hosted by one of the spirit's most popular brands.
Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC The immersive journey celebrates the craft of tequila making with experiences fueled by spatial sound, volumetric ...
Made from agaves planted in 2006 by the famous Don Julio Gonzalez, Tequila Don Julio Ultima Reserva is aged 36 months.
Tequila Don Julio is paying homage to its founder’s history with an immersive experience that uses modern technology to tell the story of the 1977 birth of the blue agave spirit.
NEW YORK, May 29, 2025 /PRNewswire/ -- Tequila Don Julio, the #1 global tequila brand based on sales value 1, unveils Por Amor: An Immersive Tasting Experience, a multisensory journey that ...
A class-action lawsuit claims that popular brands Don Julio and Casamigos aren't 100% agave tequila, asking for $5 million in damages.
Ironically for tequila enthusiasts, if the lawsuit proves true, it would suggest they have been drinking potentially inferior products without noticing a significant difference.
Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via a global campaign with DJ Peggy Gou.
Don Julio 194? is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world.