From EA Sports’ famed Madden Bowl to a surprise b2b set that shut down Bourbon Street, New Orleans did it big with this ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Want to elevate a classic or just give it an interesting twist? We discussed tequila based cocktails with a master distiller, ...

Olmeca Altos Plata is a great workhorse bottle. It’s flavorful and natural tasting, making it an ideal foundation for ...

The key motivation for Diageo's acquisition strategy is to broaden the product portfolio, which is critical in the on-trade channel (bars, restaurants, pubs). Volume in the spirits industry is more ...

Diageo knew tariffs were coming, but being "effective immediately" has left it to deal with uncertainty in 2025.

Drinks giant Diageo (DEO) failed to provide a future sales forecast today, because of uncertainty around President Trump’s ...

Global makers of alcoholic drinks like Diageo are caught in the cross-fire of a major trade war as threatened tariffs -- ...

U.S. tariffs could drive steep price hikes on imported booze like Canadian whisky at a time when financially stretched ...

The drink review you've all been waiting for! If you're a fan of tequila, you know the reputation that Don Julio 1942 holds.

Popeyes and Don Julio’s Game Day menu includes tequila-marinated chicken on a concha roll and tequila-infused wings. Available January 31 in select cities and at the New Orleans flagship through ...