Popeyes x Tequila Don Julio celebrated Super Bowl weekend in NOLA with Tinashe, "Tweaker" artist GELO, and more.

Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...

Diageo knew tariffs were coming, but being "effective immediately" has left it to deal with uncertainty in 2025.

Kennedy Pollard / Getty Images for Don Julio Tequila Diageo passed all of the cost along to consumers when it was affected by tariffs in President Trump's first term, according to the alcohol ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

Olmeca Altos Plata is a great workhorse bottle. It’s flavorful and natural tasting, making it an ideal foundation for ...

Saquon Barkley was shirtless while shotgunning beers and pouring champagne in the mouths of Eagles staff after Philadelphia ...

The Popeyes x Tequila Don Julio Championship Lineup combines Louisiana-style cooking with the bold flavors of Tequila Don Julio Reposado.

Super Bowl Sunday often means delicious game day food, and many deals and freebies on grub are being offered to fans in ...