All 2024 Oscars attendees went home with a little bit of Don Julio 1942, even if they didn’t win big. Who could forget the moment Jimmy Kimmel’s right-hand man Guillermo Rodriguez was caught ...

I didn’t know this before, but unlike the fictional Cap’t Morgan, Don Julio González was like—an actual person. This guy started from nothing and totally broke the mold to create Mexico’s ...

But it wasn’t just any regular bottle: the Jimmy Kimmel Live! sidekick handed out custom 50ml bottles of Don Julio 1942, the ultra-premium tequila that partnered with the Oscars for the ultimate ...

“It’s a romantic way to say it, but it’s true.” Like the agave plants from which it derives, Don Julio Real triggers paternal instincts in de Colsa. When one of his family members or ...

“Milagro, I love you. That’s REAL tequila,” another wrote. “Don Julio not the same anymore. I stick to Tapatio,” a third shared. Internet culture is chaotic—but we’ll break it down ...

In 2023, Don Julio ran a luxury pop-up at Heathrow’s T5 complete with a playlist and in-person appearance from London-born, New York-based DJ and music producer Kayper. The brand was hoping for ...