Tequila Don Julio, the world's #1 tequila brand1, today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration ...

Tequila Don Julio, the #1 global tequila brand based on sales value1, unveils Por Amor: An Immersive Tasting Experience, a multisensory journey that reimagines how tequila is experienced and ...

The trio’s class action lawsuit, which seeks $5 million in damages, claims that Diageo falsely labeled bottles of Casamigos and Don Julio as being made from 100 percent agave when they actually ...

Don Julio tequila, which typically sells for between $50 and $100 depending on the bottle, is often associated with upscale nightlife and status. Flexing with such a brand—even a used or empty ...