Djerf Avenue Founded by Matilda Djerf, Swedish fashion brand Djerf Avenue is challenging industry norms with its inclusive approach and commitment to sustainability. With a carefully curated ...

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

When Matilda Djerf shoehorned her influence into her eponymous brand, Djerf Avenue, in 2019, its success was instant. In its first year, it made $1.8 million in revenue; last year, it hit just shy ...

With what I consider an infusion of business chic and classic statement pieces, Djerf Avenue is a brand both Elle Woods and Carolyn Bessette-Kennedy would blissfully approve of. Prior to the runway ...