and when she launched her brand Djerf Avenue in 2019, she gave fans an opportunity to buy her lifestyle directly. But over the past month, some fans have soured on Djerf, after smaller creators ...

Looking at Djerf Avenue’s array of products is like peeking into Djerf’s actual closet. With oversize blazers, trouser pants, miniskirts, tube tops, flowy button-downs, midi dresses and simple ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded.