What really happened behind closed doors at Djerf Avenue? After influencer Matilda Djerf was recently accused of creating a ...

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

When Djerf Avenue held its first pop-up shop in London earlier this month, shoppers queued for three hours for a chance to snap up £165 blazers, £120 jeans and £70 mini-skirts.. But this week ...

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

Influencer, entrepreneur, and all-around hair icon Matilda Djerf just released her expansion of Djerf Avenue Beauty, giving us what seems to be only a natural next step for the media mogul. Her new ...

Djerf Avenue is opening its first-ever UK pop-up this month in celebration of the brand’s fifth anniversary. The Swedish fashion and beauty company’s Christmas-inspired activation will be open for ten ...

Opening just in time for the holiday seasonal push, the pop-up will feature Djerf Avenue’s Autumn/Winter collection and the latest from Djerf Avenue Beauty in a Christmas-inspired setting. “I am ...