By those standards, today’s influencer scandals—like this winter’s tempest around Swedish influencer and Djerf Avenue designer Matila Djerf’s alleged mistreatment of employees—pale in comparison. But ...

Company eyes the US Market for growth STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

Lifestyle, beauty, and fashion influencer Matilda Djerf has been accused by a group of former employees at her company Djerf Avenue of creating a toxic work environment. Wait, I need more.

Djerf Avenue print and soooo soft!" In a separate video by a user called @_Brooke0602, she added: " Girlies run to George At Asda for the cutest and softest fruit pyjamas." ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

For reference, Djerf Avenue offers its popular fruit and summer berries robes for £115. Showcasing Primark's home and sleep range on TikTok, @Mollsfinds wrote: " Djerf avenue [alternatives] in ...

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf said the statement. "I'll keep learning and ...