/ Portland Fire Portland went back to its roots when choosing the official team name and branding for its WNBA expansion franchise set to debut in 2026.

Denver Summit FC's decision to allow fans to vote on the team's name stood in stark contrast with the original process of the NWSL's other 2026 NWSL expansion team in Boston.

The expansion National Women's Soccer League team in Colorado now has a name: the Denver Summit. The team announced its new name, colors and crest on Tuesday.

Peyton Manning's NWSL team has picked a name and unveiled a sharp logo ahead of their 2026 expansion season.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

The good news is that there are proactive, practical steps you can take to monitor and defend your brand in the digital space. Below, 14 Forbes Business Development Council members share some key ...