In the comments of Bliss’s TikTok, viewers say they had no idea that Benefit’s Benetint wasn’t originally a lip and cheek tint. “Cool. I’m bored and going to put this on mine right now,” one said.

The beauty product that has become a make-up bag staple for adding color to lips ... Now, Benetint is used primarily for the lips and cheeks and comes in five different shades.

stoking controversies that helped to popularize the “United Colors of Benetton” logo. The photographer left Benetton in 2000 after a furore over a campaign featuring images of US prisoners on ...