When Coca-Cola launched its Dasani bottled water brand in the U.S. in 1999, the product proved amazingly successful. By 2004, it had captured 24 percent of the U.S. market. The stage looked set for ...

Despite carrying the reputation of being the fourth-largest brand in the arena since 1999, Coca-Cola’s Dasani has seemingly ...

Last year, Ricky Stenhouse Jr ran a Dasani paint scheme at Bristol Motor Speedway. The beverage company has switched their sponsorship to a new team for the 2025 NASCAR Cup Series season.

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