Surprisingly, Washington College only introduced its cursive logo in 2013. The Maryland institution took the design directly from George Washington’s own signature with no modifications, hence ...

In a significant departure from its iconic 135-year-old logo, Johnson & Johnson has unveiled a new corporate logo, reported dpa news agency. The traditional cursive signature, reminiscent of co ...

The challenge: Modernize Saks' logo for the 21st century while maximizing its heritage and brand equity. Schaeffer and his team began working with the design firm Pentagram in 2004.

As cursive gets phased out of young people’s education, the school wanted to be more welcoming to students who may have never learned the writing style. “The new logo features the Washington ...