Ad Agency Hype Chasing Has Led To Creativity's Demotion
Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...
Two weeks after leaving White House, former President Joe Biden signs with talent agency
The Los Angeles-based Creative Artists Agency announced on Monday that it's representing Biden. The agency also represents ...
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Gen AI will have a profound impact on agency business models
But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...
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Pitch perfect? Campaign survey reveals agencies’ biggest frustrations in the pitch process
On the other hand, proponents of client-run pitches value the opportunity for direct interaction. They see it as a chance to ...